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Nasdaq
Designing an optimized landing page for board management software.
PROJECT TYPE
Landing Page Design
ROLE
CRO Designer, Gartner
TOOLS
Photoshop
Illustrator
Instapage
DATE
February 2023
Overview
My objective was to design Nasdaq a new optimized landing page that would help their PPC campaign generate more leads.
Category Analysis
I analyzed the top-performing landing pages of their competitors in the board management software category, identifying common copy, layout, and design trends driving conversions.
Design
My design process included copywriting, copy-editing, asset creation (backgrounds/icons), and more. I ensured the design was mobile-responsive, providing a consistent experience across all devices.
Results
As a result of their new landing page, Nasdaq experienced a 207.31% increase in their conversion rate.
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