Quorum Analytics
Designing an optimized landing page for public affairs software.
PROJECT TYPE
Landing Page Design
ROLE
CRO Designer, Gartner
TOOLS
Photoshop
Illustrator
Instapage
DATE
June 2023
Overview
My objective was to design Quorum Analytics a new optimized landing page that would help their PPC campaign generate more leads.
Category Analysis
I analyzed the top-performing landing pages of their competitors in the board management software category, identifying common copy, layout, and design trends driving conversions.
Design
My design process included copywriting, copy-editing, asset creation (backgrounds/icons), and more. I ensured the design was mobile-responsive, providing a consistent experience across all devices.
Results
As a result of their new landing page, Quorum Analytics experienced a 159.55% increase in their conversion rate.
