fortune 500 pet insurance company
JTBD research study uncovering pet owner motivations to align content strategy and website experience with what actually drives decisions.
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fortune 500 pet insurance company
Research-backed homepage redesign to better support scannability, increasing quote starts by 18% and total link clicks by 11%.
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national law firm
Redesigned the main navigation through user research to improve usability and findability, driving a 23% lift in direct task completion and 63% reduction in steps.
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auditboard
Designed an optimized landing page for internal audit management software, resulting in a 100% increase in conversion rate.
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